You are about to find out how to make a resume stand out with some guerrilla type marketing.

Think about it…

When you want get yourself to stand out above the crowd you do things that get attention. You wave your arms…Throw things into the air…start a fire…

All of these get attention, the problem is we can’t do that in 2-D on a resume…or can we.

Start with your cover letter. Drive home the points that make you who you are and that make you stand out. What is your USP? What is unique about you that makes this employer want you.

Everyone probably has a degree or has worked X amount of time in the field…blah…blah…blah…

What have you done that would make you want to work for you?

If you were hiring yourself what would you want to see and what unique traits do you have?

Have you worked for any high profile companies that would make your future employer say “WOW”?

Maybe you took survival training…dropped in the wilderness for 5 days…and had to live off of the land.

How does that relate to your job…well let me tell you.

It shows drive, motivation, follow through, and perseverance. If you were out with a team it could show team work…big picture thinking while maintain detail oriented tasks like finding the right berries to eat.

OK, it doesn’t have to be that drastic but you get my point. What is your uniqueness that you bring to the team? How can that company leverage who you are, what you know, or anything else worth mentioning…

Now, you should have done some research on the company and position to find out more information. You need to leverage that information and merge it with your unique traits.

How can the compliment each other.

When you are writing your resume and cover letter you need this information in the back of your mind…You are going to strike with precision and accuracy. You will know that you have the skills for this job because you have done all the research and now you are selling yourself.

…
Many people say that they are not salespeople and that they hate sales. Well, let me tell you…you need to sell yourself every time you get a job or every time you pitch a new idea to anyone. If you are trying to get your significant other to go to a movie or …you name it you are selling…

Get over yourself and realize that you must learn salesmanship
…

Ok, I am off of my soap box.

Your next task is to take the pen and paper and begin writing down - this is a first draft - your unique characteristics as they relate to the position and information you gathered.

We are going to put all of this together a little bit later, but first we need to get it down on paper. Write it all down, I don’t care what it looks like. We will shape it later on…

Do it now and we will come back to learning how to make a resume and cover letter get you that job.

This entry was posted on Tuesday, August 28th, 2007 at 12:58 pm and is filed under Resume Booster, Action, Cover Letters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.